THE SAGA OF…  HOW BLOCK PRINTING FROM INDIA BACAME A GLOBAL LIFESTYLE TREND

THE SAGA OF… HOW BLOCK PRINTING FROM INDIA BACAME A GLOBAL LIFESTYLE TREND

THE SAGA OF…
HOW BLOCK PRINTING FROM INDIA BACAME A GLOBAL LIFESTYLE TREND
5 minute read
A printer at one of the workshops in Bagru carefully applies his block to the textile he is working on.

A block-printer/artisan at Bagru meticulously printing from carved wooden blocks

Photo: Lorna Parkes

 

In recent times, especially after the much-needed break from the ‘outside’ world, it seems like you can't turn your head without finding a trend alert or a fabric line inspired by block printing. This ancient Indian technique has been in the market for ages, but has gone to become one of the most popular and prolifically used lifestyle trend which gives us the freedom to modernise without losing our traditional side.

 THE SAGA OF…  HOW BLOCK PRINTING FROM INDIA BACAME A GLOBAL LIFESTYLE TREND

The Bagru Block Print Allover Wall Stencil from a web-listing

Photo: royaldesignstudio.com

WHAT IS BLOCK PRINTING?

Custom Block Printing

 

A intricate pattern-block in making

Photo: Studio Bagru

Block printing is an ancient Indian technique of print-making where engraved wooden blocks are dipped in dyes and used to transfer patterns and prints onto fabrics, paper, or any surface.

It is the earliest, simplest and slowest of all methods of textile printing but is also quite a fascinating one. A process capable of yielding highly artistic results, some of which are unobtainable by any other method, block printing has gained tremendous popularity in the home-decor and apparels sector.

WHY IS EVERYONE LOVING IT?

Zeenat Muslin Tulai

A block-printed lux bedding collection by GoodEarth

Photo: goodearth.in

Remember the buzzword of the 2000s? Yes, you got it right- it’s ‘sustainability’

How is this even relevant? Well, Block printing is one of the most eco-friendly and sustainable ways to obtains highly precise and wonderfully aesthetic patterns and prints onto fabric and paper.

Not only that, it also is unpredictable. You can explore and explore but still never reach he full potential of this technique. Basically, the limit does not exist.

Not to mention, everybody ‘follow-worthy’- from high-end designers to high-end publications- Everybody is talking about it let alone use it in their collections or features.

 

Block Printing - News, Photos & Videos on Block Printing | Harper's Bazaar  Arabia

Labour intensive process of block-printing which doesn't require machinery

Photo: Harper's Bazaar Arabia

 

HOW CAN YOU JOIN THE WAGON?

Easy! Explore with us.

There are currently so many young and experienced designers and fashion houses creating magic with this technique of block printed fabrics.

Kaftans, dresses, curtains, beds-linen- you can play with patterns in everything. With more than half a million block-printed shirts being sold in the local markets of Jaipur, Udaipur, Jaisalmer and other tourist places of Rajasthan, You can also see how ‘in-trend’ this artistic craft is.

 

A Saga Block-printed cotton shirt. Buy here

I WANT ME SOME BLOCK-PRINTSS!!

Well, this is when we come into the picture. We bring to you the fascinating craft in the most contemporary way possible. Gorgeous motifs and prints over high quality cotton, our bed-linen collection can be your entry to this world of global style using this exquisite art-form.

Find it here

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